There was low engagement with the target market on Facebook due to inconsistent posting schedule.
Strengthen brand identity with consistent visual branding and communication across the Facebook and website.
Create a social media calendar with relevant content for scheduled posting and with ad boosts on hotel promotions. P699 lunch buffet was offered for live viewing of the Pacquiao vs. Mayweather fight on a first-come first-served basis.
Facebook Fans increased by 449% in 1 year.
The Pacquiao vs. Mayweather lunch buffet promotion in 2015 garnered 1,611 engagements in 19 days.
The 50% Offf Anniversary Promo had 4,261 engagements.
Email marketing efforts contributed to 1.28% of the website traffic.