PROJECT DESCRIPTION

Engaging with the Hotel’s community to gain conversion.

SCOPE

Social Media Management and Content Creation, Market Research, Customer Service Management, Email Marketing.

Bayfront Hotel-challenge

CHALLENGE

There was low engagement with the target market on Facebook due to inconsistent posting schedule.

Bayfront Hotel-challenge
Bayfront Hotel-idea

IDEA

Strengthen brand identity with consistent visual branding and communication across the Facebook and website.

Bayfront Hotel-idea

SOLUTION

Create a social media calendar with relevant content for scheduled posting and with ad boosts on hotel promotions. P699 lunch buffet was offered for live viewing of the Pacquiao vs. Mayweather fight on a first-come first-served basis.

Bayfront Hotel-outcome

OUTCOME

Facebook Fans increased by 449% in 1 year.

The Pacquiao vs. Mayweather lunch buffet promotion in 2015 garnered 1,611 engagements in 19 days.

The 50% Offf Anniversary Promo had 4,261 engagements.

Email marketing efforts contributed to 1.28% of the website traffic.

Bayfront Hotel-outcome

TANDUAY SELECT

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