PROJECT DESCRIPTION

Online to Offline Marketing Execution for Tanduay Select.

SCOPE

Brand Communication Strategy, Content Development, Design Development, Influencer Management, Below-the-line-Activation, Video Coverage, Video Animation.

Tanduay Select-challenge

CHALLENGE

Plan and execute a Sinulog activation in Cebu with online to offline implementation coverage in 5 days before the Sinulog weekend.

Tanduay Select-challenge
Tanduay Select-idea

IDEA

Select One For The Road was the creative brand messaging established for the promotion of Tanduay Select for the Sinulog campaign. All creatives and below-the-line execution were aligned with the strategy.

Tanduay Select-idea
Tanduay Select-outcome

OUTCOME

1,700 average engagements were achieved on the top 4 posts during the 3-day event.

100 Influencers were tapped for the promotion of Tanduay Select in Cebu as a post-event sustaining marketing effort.

Tanduay Select-outcome

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