Plan and execute a Sinulog activation in Cebu with online to offline implementation coverage in 5 days before the Sinulog weekend.
Select One For The Road was the creative brand messaging established for the promotion of Tanduay Select for the Sinulog campaign. All creatives and below-the-line execution were aligned with the strategy.
1,700 average engagements were achieved on the top 4 posts during the 3-day event.
100 Influencers were tapped for the promotion of Tanduay Select in Cebu as a post-event sustaining marketing effort.